What is an anchor link?


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An anchor link (or anchor text) represents the text content of the link. Taken into account by search engine algorithms, it is an essential criterion to consider during SEO.

Tips and recommendations to optimize your anchor link

  • The anchor link must succinctly describe the destination page (an over-optimization can be penalized by the Google Penguin filter).
  • If the link is an image, it is the ALT attribute of the image that will be taken into account by search engines.
  • The anchor of a link with a nofollow attribute will not be taken into account by search engines.