What is SEO?

Publication date : 1 March 2021 • Updated 30 May 2021.

SEO is the abbreviation of Search Engine Optimization and includes all techniques related to the optimization and improvement of the visibility of websites on search engines.

Also, the main objective of SEO is to improve the position of a website on the search engine results pages (SERP for Search Engine Result Page).

SEO is also called natural referencing. It naturally improves the visibility of websites by positioning them on search engines (Google, Yahoo!, Bing, etc.) so that their content corresponds to the requests of Internet users.

A SEO strategy is successful when the pages of the site are in the first positions of a search engine on the desired queries.